THE PERFORMANCE DMP
Cross Pixel offers a complete suite of media planning tools that were built with agency teams in mind.
These tools offer simple and proven solutions to improve the effectiveness of programmatic advertising. Cross Pixel uniquely combines the ability to build, find, and target audiences based on precise event based behaviors AND the proper context.
By scoring the value of an audience’s precise event based actions, agencies now can allocate spend to audiences more likely to become buyers in the short term; for example targeting a “Huggies" coupon shopper vs “Moms”.
Custom whitelists are comprised of contextually relevant sites that contain the highest density of the desired target audience. This contextual focus targets the right people, at the right time, AND in the right place, empowering businesses to achieve scale without compromising targeting.
This case study for a major retailer repositioning as a ‘luxury goods retailer’ simply highlights the effectiveness and tangible outcomes of using Cross Pixel.
CROSS PIXEL FEATURES
- Custom audience building
- Search retargeting audience creation
- Private marketplace discovery
- Competitive insights
- Marketshare monitoring
- Audience analysis and insights