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CONTENT TARGETING +

Planit brings a new approach to content targeting in programmatic advertising. Planit monitors audiences as they roam the web to identify the specific content the audience consumes. A custom list of URLs that are relevant to your campaign are available for targeting on DSPs. Planit is superior to contextual solutions because it uses actual user behavior to identify a wide range of related content, not just content that contains keywords on a page.

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KEY HIGHLIGHTS

Audience targeting solution that targets URLs, not cookies.

Advertise in a brand safe environment on the specific web pages that include the content that matters most to your audience.

Engage the audience that cookies cannot reach because of deletion and browser blocking.

Generates a list of highly targeted URLs custom built to deliver the necessary scale using first and third-party data.

Use in conjunction with white lists, black lists, and brand safety providers.