Cross Pixel Launches B2B Audience Profiles. Fills Void Left by Bizo.
Advertisers can target high-value business professionals and decision-makers via Cross Pixel's new B2B profiles.
New York, NY September 8, 2014
Cross Pixel Media Inc., the leading provider of targeted audience information announces the launch of B2B audience profiles that are now available through our network of DSP and DMP partners. Cross Pixel has created over 100 new audience profiles utilizing data from a range of premium B2B publishers, thereby enabling marketers to target business audiences by job function and industry. Our B2B data is also available for marketers to create custom audiences using Audience Calculator, our real-time custom audience building software.
“In less than three years we have established ourselves as the go-to provider for accurate, targeted consumer audiences at scale. Cross Pixel is eager to bring the same high-value audience information to the B2B sector” said Alan Pearlstein, CEO of Cross Pixel. “Finding quality B2B audiences is a difficult task. We have been working diligently to develop new data sets and publisher partnerships to power this new category. The recent decision by Bizo to remove their audience data from the marketplace accelerated our efforts. We see this as a key growth area for our company”
Cross Pixel distributes its data through a network of over 20 technology platform partners including The Trade Desk, AppNexus, MediaMath, TURN, Doubleclick, and Videology. Please contact your representative to learn more about our data or contact us directly to build a custom B2B audience for your brand.